BUS5MMS - Individual Marketing Assignment

BUS5MMS

Individual MarketingAssignment

Worth 40%

2500-3000 words, maximum 3300 words

Times New Roman 12 point font, double line spacing

Harvard referencing- 15-20 references expected

Due: 6thFebruary 2015 5pm via Turnitin (After 5pm late penalties will apply)

Aim: Conduct a marketing analysis of Aesop (http://www.aesop.com)

Marking criteria:

Aim: A study of the marketing environment and strategy of Aesop

·         Describe the marketing background of the company that includes key information about the industry indicating where the company fits and/or positions itself paying special attention to sustainable practices- environment, society, resources use, etc (10%)

·        Analyse the main products, services, suppliers and customers of the company (10%)

·        Describe the following marketing strategies used by the company

o  pricing (10%)

o  promotion (10%)

o  distribution  (10%)

·        Compare the marketing mix to its competitors (10%)

·        Make recommendations for improvement of marketing mix for product(s) to become more competitive- Include relevant sustainability aspects (20%)

·        Appendix: Include a Swot analysis and positioning chart (10%)

·        Presentation (10%)