BUS499 M3A1 Discussion

Assignment 1: Discussion Question

Synergy is an often-used word in business, but as the popular press and the textbook suggest, many efforts at diversification do not provide value to customers or shareholders.

Based on your analysis of Harley-Davidson to date and its merger, describe how it has done or could do the following:

• Find economies of scope. Provide examples of specific actions Harley-Davidson's managers could take to reduce expenses or share activities through horizontal relationships across brands.
• Find ways to achieve economies of scope by leveraging assets and capabilities across business units.
• Find ways to enhance market power by pooling and negotiating or vertical integration.

By Saturday, July 30, 2016 submit your response to the appropriate Discussion Area. Start reviewing and responding to your classmates as early in the module as possible and continue until Wednesday, August 3, 2016.

****** VERY IMPORTANT!!!! Please provide 2 questions with answers in relating to the discussion.  Please to make sure this is submitted with the assignment. ********