BUS402 Week 5 Quiz New (2017)

Question 1

2 out of 2 points

When it comes to innovation, the small business and entrepreneur:

Question 2

2 out of 2 points

Companies connect with their customers ________ by supporting causes that are important to their customer base, taking exceptional care of their customers, and making it fun and enjoyable to do business with them.

Question 3

2 out of 2 points

________ is the notion of drawing customers into a store by creating a kaleidoscope of sights, sounds, smells, and activities, all designed to entertain–and, of course, sell.

Question 4

2 out of 2 points

The majority of customers who stop patronizing a particular store do so because:

Question 5

2 out of 2 points

The most common channel of distribution for consumer goods is:

Question 6

2 out of 2 points

The cost of marketing a product is highest in the:

Question 7

2 out of 2 points

One-to-one marketing is a marketing strategy that:

Question 8

2 out of 2 points

________ is the process of creating and delivering desired goods and services to customers, and involves all of the activities associated with winning and retaining loyal customers.

Question 9

2 out of 2 points

The product life cycle concept means that small businesses must:

Question 10

2 out of 2 points

The focus of the small company's marketing plan is:

Question 11

2 out of 2 points

One "natural" advantage small businesses have over large business, which can be a significant competitive advantage, is:

Question 12

2 out of 2 points

Market research:

Question 13

2 out of 2 points

A company's competitive edge is:

Question 14

2 out of 2 points

The worst marketing catastrophe to befall any business would be to:

Question 15

2 out of 2 points

Numerous surveys have concluded that the most important element of service is:

Question 16

2 out of 2 points

________ is the personal contact between salespeople and potential customers that comes from sales efforts.

Question 17

2 out of 2 points

The choice of advertising medium is primarily determined by:

Question 18

2 out of 2 points

________ forces the salesperson to be open-minded and to shoot for the top.

Question 19

2 out of 2 points

Effective ads are built on:

Question 20

2 out of 2 points

In reality, advertising:

Question 21

2 out of 2 points

Radio's power as an advertising medium comes from:

Question 22

2 out of 2 points

A recent study of top salespeople found that they:

Question 23

2 out of 2 points

A successful public relations technique used by local businesses to sponsor and promote fundraising activities of nonprofit groups is called:

Question 24

2 out of 2 points

________ is unsolicited commercial e-mail.

Question 25

2 out of 2 points

Newspaper advertising is characterized by:

Question 26

2 out of 2 points

________ is any sales presentation that is nonpersonal in nature and is paid for by an identified sponsor.

Question 27

2 out of 2 points

The ________ cost of an advertising medium compares the actual dollar cost of an ad with the number of potential customers it reaches.

Question 28

2 out of 2 points

The best color combination for an outdoor ad is:

Question 29

2 out of 2 points

The key to the success of direct mail advertising is:

Question 30

2 out of 2 points

The ________ becomes the heart of a company's advertising message.