BUS317 Assignments Week 1 - Journal

Week One Journal

Advertising as an industry has undergone many changes in the last ten years. Read Chapter 1 of your textbook. Then, reflect on the types of changes the industry has faced in the past decade, specifically with regard to globalization and technology. Post your journal to Grammarly (Links to an external site.)Links to an external site.(see Grammarly Setup Instructions (Links to an external site.)Links to an external site. and How to Add Grammarly to MS Word or assistance), and then submit it to through Waypoint. Your journal entry should be at least 300 words in length.

THE BOOK IS

 M: Advertising

2nd Edition

Michael Weigold, David Shaefer