BUS303 MODULE1 SLP: ROUTINE AND GOODWILL EMAILS

Module 1 - SLP

ROUTINE AND GOODWILL EMAILS

Learning By Doing

A nice aspect of a course in business communication is that you can learn by doing. In business communication, you can actually create real communications (such as emails, letters, memos, etc.) and see how they work out in real life. In the TUI tradition of creating Session Long Projects that actually apply to your life and work, we ask you to create a communication for the organization you are in.

Read the following case study excerpt (derived from Dr. Guffey's Business Communication Newsletter):

Like many colleges and universities, we are facing severe budget cutbacks. Our division, along with all other campus departments, faces a 25 percent budget reduction this year. Although we have less income to work with, we are reluctant to cut services that might diminish our instructional goals.

One place where the division can save money and not disturb your relationship with your students is close to your office desk. Organizations around the country are saving money and improving their recycling efforts by having employees empty their own trash baskets. By walking with your trash to the recycling bins in the basement, you will gain a bit of exercise, reduce departmental custodial costs, and help the environment with efficient recycling.

Write:

Write one routine email and one goodwill email for the organization you are in, using the contents of the case study above. The routine email should explain the budget cutbacks and the policies adopted to deal with them.  The goodwill email, presumably sent a few days after the routine email, should thank those who are complying with the new policies, and encourage the others to begin doing so.

Both messages should follow standard narrative format, and include introductions and conclusions. Do not use sentence fragments, bullets, or lists.

Following the messages, write an essay explaining the principles and good practices you followed while creating them.

Submit your assignments by the module's due date.

SLP Assignment Expectations

Write two short emails.

Write a summary explaining why you used the principles you used in writing your emails. The explanation should make use of Background Materials sources, properly cited and referenced.