BUS107 e business discussion

Each discussion has to be 150 words

DISCUSSION 1

Market Segmentation
Please respond to the following:

• From the e-Activity, identify which market segment(s) the business is targeting. Explain your answer.
• Present a case on why the company should be targeting a different market segment.

DISCUSSION 2

Branding
Please respond to the following:

• The key elements of a brand are differentiation, relevance, and perceived value. Using the company from the e-Activity and these key elements, analyze the company’s brand effectiveness.
• Identify the company’s brand strategy in e-Commerce. Suggest the use of a different brand strategy in order for the company to maintain a stronger brand.