BUS-950 Dis.4

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"Globalization and Corporate Citizenship"  Please respond to the following:

  • Congratulations! You have been appointed as a new product manager with Samsung and have been tasked to introduce the latest smartphone in a new country.
  • Choose and research a country other than the United States, and then formulate a plan to effectively integrate this product from a global and social standpoint.
  • Speculate on the major challenges and opportunities you anticipate facing in this role.
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