BUS 661- Organizational Change at Du Point

a 1,050- to 1,400-word paper in which you explain the importance of your business’s vision, mission, and values in determining your strategic direction. Include the following:

•Define your business, products or services, and customers by developing a mission statement. Ensure that you are differentiating your product or service.

•Create a vision for your business that clearly demonstrates your decision on what you want your business to become in the future.

•Define your guiding principles or values for your selected business considering the topics of culture, social responsibility, and ethics.

•Analyze how the vision, mission, and values guide your organization’s strategic direction.

•Evaluate how your organization addresses customer needs and critique how they achieve competitive advantage.

Format your paper consistent with APA guidelines.