BUS 642 Week 6 Final Paper & DQ's A+ Graded

Ashford BUS 642 (Business Research Methods and Tools)

Week 6

Week 6 DQ 1 Measures of Association
Answer Making Research Decisions 5 on page 524 of your text.
A research team conducted a study of soft-drink preferences among residents in a test market prior to an advertising campaign for a new cola product. Of the participants, 130 are teenagers and 130 are adults. The researchers secured the following results:

Calculate an appropriate measure of association, and decide how to present the results. How might this information affect the advertising strategy?

Week 6 DQ 2 Presenting Results

Conduct a search of websites that provide Internet presentations. Select one and critique its content, visuals, and the presenter's skills. Make sure to include the URL in your Discussion Forum.

Week 6 Assignment:

BUS 642 Week 6 Final Paper (1500+ Words)