BUS 635 Media Markets and System Required Text Sissors, J. Z., & Baron, R. B. (2010). Advertising media planning (7th ed.). New York: McGraw-Hill Irwin. Multimedia Forbes. (Producer). (n.d.). The promise of American innovation: A conversatio
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BUS 635 Media Markets and System
Required Text
- Sissors, J. Z., & Baron, R. B. (2010). Advertising media planning (7th ed.). New York: McGraw-Hill Irwin.
- Multimedia
- Forbes. (Producer). (n.d.). The promise of American innovation: A conversation with Bill Ford [Video file]. Retrieved from http://www.forbes.com/video/3418486743001/
- ( I ONLY PUT THIS IN CASE YOU WANT TO WATCH IT AND USE SOMETHING FROM IT!!!!!)
Ashford 2: - Week 1 - Assignment
Generational Consumers
Research the buying behavior of the following four generational consumer groups:
- Baby Boomers
- Generation X
- Generation Y
- Generation Z
In your paper, complete the following for each generation:
- Analyze the economic status.
- Analyze the spending habits.
- Analyze the influence of ad/promotion on buying decisions.
- Describe the most influential advertising media.
- Discuss the types of messages that are most effective and influential.
The paper
- Must be four double-spaced pages in length (not including title and references pages) and formatted according to APA style as outlined in the Ashford Writing Center.
- Must include a separate title page with the following:
- Title of paper
- Student’s name
- Course name and number
- Instructor’s name
- Date submitted
- Must use at least two scholarly sources, in addition to the course text.
- Must document all sources in APA style as outlined in the Ashford Writing Center.
- Must include a separate references page that is formatted according to APA style as outlined in the Ashford Writing Center.
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