BUS 620 week4 Assignment Ad Campaign Article Review

BUS 620 week4 Assignment Ad Campaign Article Review

Review the article:

Stanford, D. (2012). Mountain Dew wants some street cred. Bloomberg Businessweek. Retrieved from EBSCOHost.

In a 2-3 page paper, answer the following:

Is Mountain Dew’s advertising campaign directed at the right market segment, does it differentiate the product from the competition, and does it communicate effectively the product benefits? Explain your answer. Provide a proposed redesign of the campaign that could have a more universal appeal. What communication channels should be focused on? Why? Paper must be in the correct APA writing style. Include a minimum of 2-3 resources; 1 resource must be peer reviewed.