BUS 620 Managerial Marketing

Week 1

Assignment, Supermarket Sweep, Tesco

Discussion 1, What is Marketing

Discussion 2, Marketing Strategies

Week 2

Assignment, Industry Forecasting (PESTEL Analysis)

Discussion 1, Buyer Behavior

Discussion 2, Customer Needs

Week 3

Assignment, The Case of the New Apple Inc.

Discussion 1, Braining Nordstrom

Discussion 2, Marketing Segmentation

Week 4

Assignment, Ad Campaign- Article Review

Discussion 1, The Role of Pricing

Discussion 2, Product Development Process

Week 5

Assignment, Marketing in a Global Economy

Discussion 1, Marketing Channels

Discussion 2, Going Global

Week 6

Assignment, Marketing Plan

Discussion 1, Proctor and Gamble in Vietnam

Discussion 2, Creating a Plan