Bus 620 Managerial Marketing

Proctor & Gamble in Vietnam

Review the article:

Coleman-Lochner, L. (2012). P&G plays kindergarten catch-up with Unilever in Vietnam. Bloomberg. Retrieved from http://www.bloomberg.com/news/2012-07-04/p-g-plays-kindergarten-catch-up-with-unilever-in-vietnam.html

Discuss the marketing plan insights P&G has gained through its Vietnamese marketing studies.

How influential are those discoveries in the development of P&G's strategy to enter the Vietnamese market?

In developing a marketing plan, identify the characteristics of the marketing plan that P&G should implement to boost performance?

Discussion 2

Creating a Plan

Provide a brief overview of the product for which you are going to write your Marketing Plan.

Why did you choose it? Which elements of the plan are you having difficulty with?

What additional information would be needed to make the most informed strategic decisions for the future implementation of your plan?

class text:

Finch, J. (2012). Managerial marketing. San Diego, CA: Bridgepoint Education, Inc.