BUS 599 WEEK 4 DISCUSSION

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A Rotten Apple?"  Please respond to the following:

 

  • Watch the following 2013 Bloomberg’s video

 

http://i.ytimg.com/vi/glnTz5HD05U/1.jpgWatch Video

 

Apple's Next Products: Is a New Strategy Needed?

 

Duration: (4:23)

 

YouTube URL:http://www.youtube.com/watch?v=glnTz5HD05U

 

 

 

  • Based on the video, fast forward to current day and give your opinion on whether or not Apple’s product strategy should change given its current rate of success and potential competing companies (i.e. Samsung, etc.) operating within their market. Provide a rationale for your response.
  • For reference, review the supplemental article on Michael Porter’s Five Forces.

 

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