BUS 599 Assignment #2 Competitive Forces and SWOT Analysis

Conduct an analysis of a company situation Case #1 Whole Foods Market (p. C-2) and prepare a 4-5 page, double-spaced report to complete the following:

• Discuss the trends in retailing of organic foods and the impact of these trends on Whole Foods Market.
• Evaluate the competitive environment of the firm: Apply Porter’s model and analyze each factor relative to the company.
• Discuss which environmental factor poses the most significant threat to Whole Food and what the company can do to combat it.
• Complete a SWOT analysis and identify significant opportunities and threats facing the organization.
• Discuss how Whole Foods can use it strengths and opportunities to achieve a sustained competitive advantage in the marketplace.