BUS 599 Assignment 1

Most of the information concerning the business plan has already been inputted. This assignment needs to be elaborated more through tables or graphs and written in APA format. Everything needed to complete this assignment has been attached.

Assignment 1: Company Description and SWOT Analysis

Three to five (3-5) page paper!

In this assignment, you will conduct a SWOT (Strength, Weakness, Opportunity, and Threat) analysis for the type of beverage you have selected, and for your company overall. As you work on the assignment, consider why you have chosen one type of non-alcoholic beverage over another and the reasons for that choice. As you complete your SWOT analysis, be sure to include external factors such as industry / market trends and competition, and internal factors such as your capabilities or abilities to reach certain market segments.