BUS 522 Week 2 Organizational Theory - Cases Analysis for Aquarius Advertising Agency

1. Analyze Aquarius with respect to the five contextual variables. How would you describe the environment, goals, culture, size, and technology for Aquarius?

2. Design a new organization structure that takes into consideration the contextual variables in the case and the information flows in Exhibit 3.22.

3. Would a matrix structure be feasible for Aquarius? Why or why not?