BUS 508 Week 3 Assignment 1: Corporate Responsibility and Marketing Strategies

Use the Internet to research the Apple Corporation, its current position and 

reputation regarding ethical and social responsibility, and the strategies that 

it currently employs to market its products. Write a six to eight (6-8) page paper in which you:

 

Examine Apples current position on the companys ethical and social 

responsibilities, and determine whether or not the company has met these 

responsibilities. Provide two (2) examples that support your position.

Determine the impact that the publication of ethics and social 

responsibilities violations made by Apples suppliers has had on Apples 

reputation. Support your response with examples of the impact in question.

Suggest two (2) methods that Apple can utilize to ensure that its suppliers 

adhere to wage and benefits standards going forward. Justify your response.

Determine whether or not you believe that Apples customers would be willing 

to pay more for its products if Apple had to increase selling prices in order to 

provide better wages and benefits for suppliers workers. Provide a rationale 

for your position.

Analyze Apples current overall marketing strategy. Recommend two (2) 

actions that Apple can take in order to improve its competitive advantage in the 

global marketplace. Support your response with examples of instances where your 

recommendations yielded the desired results.

Use at least five (5) quality academic resources in this assignment. Note: 

Wikipedia does not qualify as an academic resource. 

Your assignment must follow these formatting requirements:

 

Be typed, double spaced, using Times New Roman font (size 12), with one-inch 

margins on all sides; citations and references must follow APA or 

school-specific format. Check with your professor for any additional 

instructions.

Include a cover page containing the title of the assignment, the students 

name, the professors name, the course title, and the date. The cover page and 

the reference page are not included in the required assignment page length.