BUS 475 Week 4 Assignment 1 Social Performance Paper

Social Performance

Assume you are the new CEO of a medium-sized public corporation in your city. After reviewing the

organization and its culture, you decide that the company’s social performance is good, but some

changes should be made to help the company to improve in this area.

Write a 4-6 page paper in which you:

1. Describe your company and analyze the various primary and secondary stakeholder groups, their

roles, and relationships.

2. Recommend ways the stakeholders can influence the destiny of your business.

3. Create a plan on how you would encourage stakeholders to form a coalition to help you achieve

your goals. Include a discussion of the specific assistance you think the coalition could provide.

4. Anticipate any challenges in encouraging stakeholders to form a coalition to help you achieve

your goals and the steps you would take to overcome these challenges.

Your assignment must follow these formatting requirements:

• ·Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all

sides; citations and references must follow APA or school-specific format. Check with your

professor for any additional instructions.

• ·Include a cover page containing the title of the assignment, the student’s name, the professor’s

name, the course title, and the date. The cover page and the reference page are not included in

the required assignment page length.