BUS 475 Strategic Plan, Part II: SWOTT Analysis

Conductan internal and external environmental analysis for your proposed business.

Create a SWOTT table summarizing your findings. Your environmental analysis should take into account, at a minimum, the following factors. For each factor, identify the one primary strength, weakness, opportunity, threat, and trend, and include it in your table.

·         External forces and trends considerations:

o    Legal and regulatory

o    Global

o    Economic

o    Technological

o    Innovation

o    Social

o    Environmental

o    Competitive analysis

·         Internal forces and trends considerations:

o    Strategy

o    Structures

o    Processes and systems

o    Resources

o    Goals

o    Strategic capabilities

o    Culture

o    Technologies

o    Innovations

o    Intellectual property

o    Leadership

Write a 1,400- to 1,750-word synopsis in which you analyze at least seven of the forces and trends from the list above. Your analysis must include the following:

·         Include economic as well as legal and regulatory forces and trends.

·         Critique how well the organization adapts to change.

·         Analyze the supply chain operations of the organization.

·         Identify issues and/or opportunities:

o    Identify the major issues and/or opportunities that the company faces based on your analysis above.

o    Generate a hypothesis surrounding each issue and research questions to use for conducting analysis.

o    Identify the circumstances surrounding each issue; classify the circumstances; attribute the importance of each classification; and test the accuracy of the importance for each classification.

Format your paper consistent with APA guidelines.