BUS 475 Business Model and Strategic Plan Part I: Conceptualizing a New Product or Service Division

Write a 1,400- to 1,750-word paper in which you explain the importance

of innovation in your selected business's vision, mission, and values,

and determine your business model for this new division. Include the

following:

• Propose a new product or service for the new company division. The

division should be customer-focused with an innovative mission

statement. Ensure that you are differentiating your product or service.

• Describe how the division addresses customer needs and achieves

competitive advantage.

• Create a vision and a business model for this new division that

clearly demonstrates your decision on what you want your business to

become in the future.

• Explain how the vision, mission, and value of the new division align

with the company's mission and vision.

• Summarize how the vision, mission, and values guide the division's

strategic direction.

• Define your guiding principles and values for your division in the

context of culture, social responsibility, and ethics.