BUS 475 Business and Society Discussion 1

Apple is about to release its latest technology. The company needs to develop a plan to communicate with key stakeholders about the release. You have been tasked with identifying those main stakeholders and selecting the method for communicating with each group. Summarize your plan in a two to three paragraph post.

Hint: Begin by identifying all of the relevant stakeholders and then focus on the most salient stakeholders. Provide your rationale for determining the most salient stakeholders and how you will communicate with them and what you might say. Think about engaging your stakeholders and using PR effectively.