BUS 437 Week 2 Assignment ( Marketing Section ) <<< A Graded Tutorial >>>

Marketing Section

In a 2-3 page APA paper, submit the following sections of your business plan:
Product or Service:

• Describe your product or service and the benefits it will provide for customers.
• Describe the industry and how you will position your company.

Market Analysis:

• To whom will you market your products?
• Describe pricing, promotion, distribution and forecasts for your product/service.

Be sure to include at least one scholarly reference in your paper.

Carefully review the Grading Rubric for the criteria that will be used to evaluate your assignment.