Bus 435 Assignment

Assignment

Customer Survey

Design a questionnaire that you will use to survey at least five potential customers to determine the level of interest in your product or service. Your survey must include a description of your product or service, and you must provide a minimum of five questions in your survey.

Potential questions to consider include: 

• What do you purchase now and how do you decide what to buy?
• Are you satisfied with the current product/service offered in the current market?
• Will you be interested in the new product/service that we are offering?
• How much will you be willing to pay for the new product/service?

Prepare a summary of your survey results that addresses possible decisions that could be made regarding your product or service. Be sure to include the questions used in your survey and the responses to the survey. Do not include any personal information. 

Your paper must be one to two pages (not including the survey, responses, and title and reference pages), and it must be formatted according to APA style as outlined in the Ashford Writing Center. You must include citations and references from the textbook and at least two scholarly sources.