BUS 435

Prepare a two- to three-page summary of your business concept for your Final Paper. The summary should address the following elements:

1. Opportunity/Potential:
   
   
   • Explain the validity of the opportunity.
   • Explain the market trends over the past five years.
   • Explain the size of the market.
2. Product/Service:
   
   
   • Describe the product or service for your new business. What is the range of coverage?
   • Summarize the prices and the decision-making process for determining pricing.
3. Target Market:
   
   
   • Define whether it is a business market or a customer market.
   • Explain how your product is designed to meet the needs of your target customer.

Your paper must be two to three pages (not including the title and reference pages), and it must be formatted according to APA style as outlined in the Ashford Writing Center. You must include citations and references for the textbook and at least three scholarly sources.

Carefully review the Grading Rubric for the criteria that will be used to evaluate your assignment.