BUS 433 Week 5 Challenges to Industry Giants

BUS 433 Week 5 Challenges to Industry Giants

Challenges to Industry Giants

In your lifetime, do you think companies such as Coke, McDonald’s, or Google will be overtaken by new, entrepreneurial companies?

 In my lifetime I not think that think companies such as Coke, McDonald’s, or Google will be overtaken by new, entrepreneurial companies because Being recognized all over the world as a respected brand is a sustained competitive advantage that companies such as  Coke, McDonald’s, or Google  have used as leverage to hold the market sway for years and they has used its brand name as leverage to break into new markets in completely new territories.