BUS 4101 Week 3 Assignment 3, Final Project Part III Customer Focus

In Week 2, you developed a plan for implementing quality culture, which includes strategies to bring in customer focus. In this part of the project, you will build on the quality culture plan and create a model that will help analyze customer requirements, incorporate customer feedback in the quality plan, and, as a result, ensure customer satisfaction and retention.

With reference to your chosen company and product, perform the following tasks:

• Identify the internal and external customers.
• Explain the most pertinent methods of getting customer feedback.
• Analyze customer needs.
• Determine the methods of meeting customer needs.
• Recommend a probable method of implementing changes based on customer needs.

Cite any sources you use in the correct APA format on a separate page.