BUS 362 Week 3 Assignment WindVest

WindVest Motorcycle Products

BUS362: Introduction to Entrepreneurship

1.     How might the Dobers address the management issues they face relating to control and delegation?  What steps should they take to deal with the issues of running a family business? 

2.     What areas of WindVest’s business plan are going to be the most important in the next two years?

3.     What recommendations can you make to improve WindVest’s domestic marketing strategy?

4.     What challenges would you anticipate for WindVest as they enter the European market?  What steps should the company take to enter this market? 

5.     Once you have decided on a strategy, brainstorm with others in your class to determine ways that WindVest can optimize the performance of its sales and distribution channels.