BUS 330 Week 3 Quiz - A Graded - Best Tutorial - All Questions Answered Correctly

 Question 1.Which of the following BEST describes an underlying trend towards an increasing number of farmers markets in the summer of 2011? 

• Changes in resource availability shift the balance of supply and demand.   
• Customer demand is rarely stable, necessitating demand forecasts.   
• When demand surges past supply, marketers can practice demarketing.   
• Changes in income affect consumer demand, which in turn affects suppliers’ earnings.
  

Question 2.Which of the following is NOT a likely use of a marketing dashboard? 

• Providing campaign performance data to marketing managers.   
• Making the results of predictive modeling available to the company’s sales staff.   
• Allowing senior executives to launch new marketing campaigns based on historical sales information.   
• Giving planners access to return on marketing investment (ROMI) data about a campaign.   

Question 3.Which of the following was NOT described as an economic factor in the macro-environment that affects consumer purchasing power? 

• Changes in income   
• Demarketing   
• Deflation   
• Inflation  

Question 4.Consider a typical consumer search for a new pair of casual slacks. Which answer best describes the degree of involvement required, based upon the purchase category? 

• Extended problem solving, typical of specialty products.   
• Limited problem solving, typical of convenience products.   
• Routine problem solving, typical of convenience products.   
• Limited problem solving, typical of shopping products.

Question 5.What is the first step in the segmentation process? 

• Group products into categories with similar prices.   
• Group buyers into potential target market segments.   
• Develop potential market actions based on brand image and market position.   
• Estimate potential return on investment.    

Question 6.Which of the following factors was NOT described in Chapter 8 as important in the global business environment? 

• Level of economic development.   
• Lack of demographic data availability.   
• Value and volatility of the country’s currency.   
• Political will to place value on environmental protection.    

Question 7.What purpose was stated in Chapter 7 for the market research technique of “perceptual mapping”?

• To identify potentially successful positioning strategies by comparing products, brands, or companies.   
• To evaluate potential products or brands that consumers might place in their consideration set.   
• To identify whether a product/service might be sold to both business and consumer markets.   
• To identify dimensions of competition that are important to potential consumers of a product
• or brand.
  

Question 8.Which answer reflects the second of the four steps in the process by which consumers’ emotions influence their purchase decisions?

• Consumer feels motivation to satisfy a need.   
• Consumer becomes aware of a need.   
• Emotion awakens a consumer’s need.   
• Consumer makes a purchase. 

Question 9.Which of the following answers is the BEST example of trigger marketing? 

• Nathaniel bought a big-screen TV on April 30th. On June 15th, he receives an email offer for a 30% discount on home theater electronics.   
• Doug and Sally cancelled their cell phone contract. Their provider used their profile data to purge similar records from their prospect database.   
• Bernard searched for round-trip flight online. The travel website he used captured his email address for future marketing campaigns.   
• Meredith grouped prospects in her marketing database into segments based on their likelihood to use her department store’s in-house financing.    

Question 10.Which answer BEST conveys how technological and ecological concerns are related? 

• When federal regulations mandating recycling of technology wastes are passed, firms should look for ways to circumvent these policies.   
• As each new technology replaces an older technology, the solitary focus should be on driving greater sales.
• A “cradle to cradle” technology design philosophy allows materials to be continually repurposed, reducing demands on nonrenewable resources.   
• The resource requirements of technology products throughout their lifecycle can affect the natural environment and vice versa.