BUS 330 Week 1 to 5, Principles of Marketing Ashford

BUS 330 Principles of Marketing

WEEK 1

Discussion Question 1, Role of the Marketing Function

Discussion Question 2, Products and Services

Journal Learning Reflection

Quiz

WEEK 2

Discussion Question 1, Product Life Cycle

Discussion Question 2, Product Usage Categories

Journal Learning Reflection, The 4 P's

Quiz

WEEK 3

Assignment, Youth Oriented Consumer Economies

Discussion Question 1, Customer Relationship Management

Discussion Question 2, Demographics and Trends Overlap

Quiz

WEEK 4

Discussion Question 1, Functions of Marketing Management

Discussion Question 2, Marketing Plan

Quiz

WEEK 5

Assignment, Final Paper

Discussion Question 1, Corporate Social Responsibility

Discussion Question 2, Marketing Ethics and Children

Quiz