BUS 330 Principles of Marketing Week 1 Journal

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Think for a moment about the last product you purchased. What was the product?  What is the brand name of the product? How would you describe the customer for this product?  What is the product’s closest brand competitor?  Explain why you chose this brand rather than the competitor’s brand.   How did the marketing for the product influence your purchase?

    • 8 years ago
    BUS 330 Principles of Marketing Week 1 Journal
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