BUS 330 Principles of Marketing, Ashford

WEEK 1

DQ 1, Role of the Marketing Function

DQ 2, Products and Services

Journal Learning Reflection

Quiz

WEEK 2

DQ 1, Product Life Cycle

DQ 2, Product Usage Categories

Journal Learning Reflection, The 4 P's

Quiz

WEEK 3

Assignment, Youth Oriented Consumer Economies

DQ 1, Customer Relationship Management

DQ 2, Demographics and Trends Overlap

Quiz

WEEK 4

DQ 1 Functions of Marketing Management

DQ 2, Marketing Plan

Quiz

WEEK 5

Assignment, Final Paper

DQ 1, Corporate Social Responsibility

DQ 2, Marketing Ethics and Children

Quiz