BUS 3059 Week 2 Assignment 4, Final Project Part II

Based on the company that you selected in Week 1, create a 10-question scale including, but not limited to, the following areas:

• Company’s goods/services compared to its competitors
• Financial performance relative to its competitors
• Geographical location
• Chief executive officer’s (CEO’s) tenure
• Number of employees
• Industry

Complete the survey assuming the role of an outside company analyst. Justify why you asked the questions that you did and why you answered the survey as you did.

Submit your answers in a four- to five-page Microsoft Word document.