BUS 3059 Business Analysis Week 2 Assignment 2: Survey Analysis

Assignment 2: Survey Analysis

A company’s cereal is not selling well. Create a 10–15-question survey that measures customers’ preferences for the company’s cereal product. Then, answer the following questions:

• How many scale items will you put in the survey? Justify your answer.
• Will you use multiple-choice questions? Why or why not?
• How many scale items will you use in the survey?
• Why did you select that number of scale items?
• How many scale points will you use in the survey? Justify your answer.
• What data type will be used in the survey? Justify your answer.

Submit your answers in a two- to three-page Microsoft Word document.