BUS 235 Introduction to Marketing

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Week 1 DQ 1, Marketing Trends

Week 1 DQ 2, Customer Needs and Wants

 

Week 2 DQ 1, Market Research

Week 2 DQ 2, Customer Loyalty

 

Week 3 Assignment, Retail Stores

Week 3 DQ 1, Branding Debate

Week 3 DQ 2, New Product Development

 

Week 4 DQ 1, Price and Ethics

Week 4 DQ 2, Service Marketing

 

Week 5 Final Paper, Marketing Mix

Week 5 DQ 1, Super Bowl Advertising

Week 5 DQ 2, AMA 

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