BUS 119 Week 2 - Assignment

Effective Leadership

Three of the leaders profiled in Chapter 2 (Mother Teresa, Bill Gates, and Oprah Winfrey) have started foundations, schools, or other projects to support causes they believe in. Conduct online research of a favorite celebrity or professional athlete who has also set up a foundation or project for social good.

In your paper:

• Describe the foundation or project for social good.
• Discuss how the foundation reflects the personal values of the celebrity or athlete.
• Explain how the foundation or project is an example of leadership integrity.
• Describe how the foundation or project enhances the celebrity’s image.
• Describe whether integrity and image management are compatible.

The paper:

• Must be three to four double-spaced pages in length (not including the title and reference pages) and formatted according to APA style as outlined in the Ashford Writing Center
• Must include a title page with the following:
• Title of paper
• Student’s name
• Course name and number
• Instructor’s name
• Date submitted
• Must begin with an introductory paragraph that has a succinct thesis statement.
• Must address the topic of the paper with critical thought.
• Must end with a conclusion that reaffirms your thesis.
• Must use at least three scholarly sources
• Must document all sources in APA style

Carefully review the Grading Rubric for the criteria that will be used to evaluate your assignment.