Burger King’s crowning glory: a Whopper of a viral conversation ( Use it as a guide only)

1Q.  Do you think using an alternative digital media approach to reaching the target audience would be a long-term strategy or is just a short-term tactic?

2Q. What are the main advantages of this sort of interactive media

3Q. What other ‘social media’ ideas could Burger King use to keep the conversation going with its target audience?