BSA/310 Individual: McBride Marketing Pitch

Assignment: McBride Financial Services wants you to come up with a great marketing idea that can be used to expand McBride's customer base.

Create a 5- to 7- slide Microsoft^® PowerPoint^® presentation (with speaker notes included) that presents your idea. Include the following information along with a detailed description and justification of your idea.

• What is the current approach McBride is marketing?
• What target market does that approach reach?
• How could McBride use the internet to improve its reach to a broader market?
• Why would that approach appeal to your new market?
• What costs would be reduce from their current budget and transferred to the new internet budget?