BSA 310 Week 4 Supporting Activity Social Media and Online Marketing

Resources: SkillSoft (2012). Marketing Essentials: Introduction to Marketing.

Complete The Social Media and Online Marketing module in Skillport.

Imagine the IT department of a medium-sized company has hired you. Your first task is to explain the value of social media as a marketing tool.

Write a letter to the IT department in which you discuss the key things the company should do to establish a strong positive social media presence.

Answer the following questions in the letter in 200 to 300 words each:

What role do IT systems play in marketing? How can IT systems help support an organization’s marketing efforts?

What are the key elements of an organization’s online reputation? How can they positively influence each one?