BSA 310 Week 4 Individual: McBride Marketing Pitch

Assignment Preparation: Activities include completing the SkillSoft course, watching the Lynda.com videos, independent student reading, and research.

Complete the Skillsoft^® course, "Marketing Essentials: Introduction to Marketing."

Watch the Lynda.com video, "Internet Marketing Basics."

Watch the Lynda.com video, "YouTube Projects for Business and Marketing."

Assignment: McBride Financial Services wants you to come up with a great marketing idea that can be used to expand McBride's customer base.

Create a 3- to 5- slide Microsoft^® PowerPoint^® presentation that presents your idea. Include the following information along with a detailed description and justification of your idea.

• The market research you undertook to come up with your idea
• The McBride target market your idea would appeal to