BSA 310 Week 4 Individual Assignment McBride Marketing Paper

Resource: Virtual Organization for McBride Financial Services

McBride Financial Services wants to expand its customer base and needs ideas on what to put in its new marketing effort toward this goal.

Write a 3- to 5-page paper describing a marketing plan for McBride Financial Services. In completing the assignment, consider the following:

What market research would you undertake?

What types of media would you use?

What are McBride’s target markets?

What are the considerations for McBride to conduct a portion of their marketing on the Internet?

Explain your reasoning for your responses.