BS for kimwoods

You are required to prepare a strategic analysis for a consumer service provider in Asia. Write your answer in the form of a report in no more than 9 pages.

The aim of the main assignment is to provide an opportunity for students to develop critical thinking and application of the concepts and models taught in the module in a real life company.  The work submitted must make reference to appropriate literature considered within the module. Students are also expected to demonstrate their competence in the following areas:

·         Knowledge and application of key concepts,

·         Critical analysis and level of argument,

·         Extent of reading and references used,

·         Structure and presentation of the submission, writing style, appropriate citations and referencing. 

Note:

a. It is important that you clearly demonstrate your understanding of core concepts and analytical tools by explicitly applying these in your report. More detailed guidance will be provided in class.

b. You should write the strategic analysis in the form of a report that includes the following elements:

·         Cover page

·         Introduction

·         External Analysis

·         Internal Analysis

·         Strategic Options

·         Recommended Strategy

·         Conclusion

·         References

c. Length: Maximum 9 pages (excluding cover page and reference list)

d. Formatting: 1.5 line spacing, 12-point Arial, double-side printed. All the references used must be cited in-text in the main body.

Content:

1. introduction (0.5 pages)

company profile, service offered 

2. External analysis (2 pages)

PESTEL

Porter 's 5 forces

3. Internal analysis 

Resources / VRIN/ Value Chain/ Corp culture

4. SWOT analysis

SWOT table + strategic implication (1 key issue)

5. Strategy options  (3 pages)

Options 1: ...........

(review strategy)

(Analyse how it could address the key issue)

Options 2:...........

( Review the strategy)

(Analysis how it could address the key issue)

5. recommended Strategy

Select the best option + provide justifications

6. Conclution

References (No minimun )

Have to plagiarism