British american tobacco :discuss how this corporation manages its identity, image, reputation, and corporate advertising by applying the theories learned in Chapter 4 of Argenti’s textbook. Also, discuss how this corporation accomplishes its corporate re

Assignment Guidelines

1. Select an actual corporation. ( British american tobacco )

2. For this Assignment , discuss how this corporation manages its identity, image, reputation, and corporate advertising by applying the theories learned in Chapter 4 of Argenti’s textbook. Also, discuss how this corporation accomplishes its corporate responsibility by applying the theories learned in Chapter 5 of Argenti’s textbook.

3- I will attach a sample so you can look at it

4- the name of the book is Corporate communication by paul A. Argenti