A brand manager is concerned that her brand’s market share may be evenly distributed
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A brand manager is concerned that her brand’s market share may be evenly distributed throughout the country. In a survey in which the country was divided into four geographic region, a random sampling of 100 customers in each region was surveyed, with the following results. At a = 0.05, test whether the brand’s market share is the same across the four regions.
| REGION | |||
Northeast | Northwest | Southwest | Southeast | |
Purchase the brand | 40 | 55 | 45 | 50 |
Do not purchase | 60 | 45 | 55 | 50 |
11 years ago
A brand manager is concerned that her brand’s market share may be evenly distributed
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