As a brand manager

As a brand manager, for a product of your choice, develop a strategy for launching the product in a manner most likely to capture the attention of the product's primary target market. 

Write a 500-1,000-word paper describing the product and outlining your strategic approach to marketing this product. 

Develop a strategy for the launch of a new product from a brand manager’s perspective. Your paper should address planning, development, target market. Think about the strategic approach to marketing this product to the intended audience.

Prepare this assignment according to the APA guidelines found in the APA Style Guide

Include scholarly sources