Brand Extension-Please read description

Choose a product write a 3 page paper discussing how you would create a brand extension of that product.  Include your rationale for the brand extension.

Parent Compamy-Apple

Brand Extension- Apple Car

Just need Elaborations

How would you create a brand extension?

• Use Apple's brand equity and customer loyalty to gain interest in the Apple Car
• Market Research  (is there customer demand?)
• Advertise to gain interest

Rationale for brand extension

• Customer Demand
• Convenience of apple software in your car