Brand

The channels that a brand uses can change over time; consider direct and indirect channels. So it is important to evaluate the channels and identify new opportunities for additional market share, to make sure the brand is not missing out on new outlets, and to make sure channels that are not profitable are identified and can be shut down.

For this assignment, you will research brand channels. Complete the following:

• Find an article that applies to the reading on brand channels from this unit's readings and analyze the situation. Examples include channel changes, channel design, indirect channels, direct channels, and Internet strategies. Include a summary of the article in the assignment.
• Analyze the decisions the company made within the channel strategy. For example, what were they and why were these strategies used? Include any other information that will show your analysis clearly.
• Recommend ways that can be used to improve the channel strategies that are being used.