Blue Ocean Strategy Paper

 Materials:

 Kim, W., & Mauborgne, R. (2004). BLUE OCEAN STRATEGY. Harvard Business Review, 82(10), 76-84

 Write a 700-to-1,050 word paper that describes the importance of blue ocean strategy and identifies a product or service that would be considered a blue ocean move. Include the following:

 A description of blue ocean strategy and its importance

 A product or service that might be considered a blue ocean move and why

 An alternative red ocean move for the same product or service along with the pros and cons of that strategy

 Format your paper consistent with APA guidelines.