Blockbuater demise

Week 5 Assignment

Do some research on Blockbuster Video. Search credible articles and reports from the APUS library, the Internet and other professional journal periodicals (i.e. Forbes, Newsweek, Wall Street Journal, etc.)

Also review Blockbuster's most recent Form 10-K from the SEC which is available at www.kccllc.net/documents/1014997/1014997110928000000000001.pdf

Answer the following questions and/or statements in detail:

1. How did a company, the leader in video rentals at the end of the 20th century, end up in bankruptcy court? Use credible sources and research to support and explain.

2. Identify the top five (5) missteps over the last decade or so that doomed Blockbuster. Be sure to consider changes in technology, competition, consumer preferences, etc. Use credible sources to support and explain.

Be sure to property cite your sources using APA 6th citations rules as well as an APA “References”(bibliography) section at the end of your paper.