BIS 375 Week 4 Individual E-Commerce Strategic Matrix

Individual

E-Commerce Strategic Matrix

Resources: Electronic Reserve Readings, the Internet, or other resources

Select a faculty-approved industry such as automotive, healthcare, retail, call center, restaurant, and so forth.

Prepare a simple matrix in which you compare and contrast business-to-business (B2B) and business-to-consumer (B2C) e-commerce.

Include at least three industry examples that support the findings in your analysis.

Consider the following elements:

• Cost
• Consumer exposure
• Customer service
• Differences in website structure
• Access rights
• Audience
• Security

Cite at least three different sources in addition to the textbooks to support your analysis.